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Hey, there!

I'm Amber, and I'm so glad you are here!

I am an authentic storyteller,

an educator,

a small business cheerleader,

and with over a decade of experience as a professional photographer, capturing impactful and memorable images for my clients lights my soul on fire!

When it comes to small business...
Collaborating and cheering on other small businesses and entrepreneurs is what I live for! With a degree in Branding and Marketing, I know how to create powerful imagery to not only help you reach but surpass your business goals. Professional photography has the power to elevate your brand to an entirely new level and get you in front of your ideal clients. Whether it’s through personal branding, headshots for your entire team, product photography, or personable and casual images for your marketing and social media campaigns, I have you covered.
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AFSP Commercial Branding Sessions

for Small Businesses and Entrepreneurs

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I am passionate about creating portraits...
I am inspired by the stories of all of my clients and want nothing more than to bring them lasting joy through the images we create together. No matter where you are in life, this moment is worthy of being captured. I love capturing iconic and classic legacy portraits for my clients that will be cherished for generations. When you step into my studio, I promise it will be an experience you will remember for the rest of your life. Whether we are celebrating a milestone birthday with a beauty session or you bring in your mom and daughter for a generational portrait - the memories we capture together will stay with you forever.

AFSP Portrait Sessions

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As a lifelong learner and educator...
I am a firm believer that there is something new to learn every day. As a photographer, I am constantly pushing my skills, learning new techniques, and finding new and better ways to serve my clients. On any given day, I've listened to at least an hour or two of a class on one of my favorite educational platforms or even a podcast or two. My mom was an educator and instilled the importance that there was always something new to learn. Her passion inspired me to become an educator as well, and at her encouragement, I taught photography at the college level for many years. Although I'm not in the classroom anymore, I love teaching workshops and mentoring other business owners, but I spend far more time as a student.

Mentoring for photographers, entrepreneurs & small business owners.

As a multi-passionate entrepreneur and owner of multiple businesses for over a decade, I know just how hard it can be to try and "do it all." Whether you are just starting off in business and don't know where to begin, or you've been doing this for years but need help leveling up - I'm here to help. My superpower focus areas include defining + redefining your brand, crafting a memorable + impactful client experience, making your marketing effort count, streamlined workflows, pricing for profit + sustainability, and creating a work/life balance.

Studio 557 is a creative coworking + workshop studio focused on cultivating a collaborative community for passionate entrepreneurs. Our rentable blank canvas studio for creative entrepreneurs holds endless possibilities to personalize. Featuring huge 10’ wall-to-wall windows with tons of natural light, light floors, and white walls for a clean, blank slate to make your own. We offer not only studio lighting but also backdrops and multiple furniture options for your rentals. Studio 557 is also available to the community to rent for small private events, parties, and baby or bridal showers.

Amber Foster Smith Photography is a full-service boutique photography studio located in the heart of downtown Holly Springs, NC, specializing in branding and portrait photography. We offer portraits both on-location and in our professional photography studio by appointment and service in the Raleigh, Holly Springs, Fuquay-Varina, Cary, Apex, and Morrisville areas.