Throughout our lives, most of us encounter several moments where we wonder 'what if?'. Tom has always spent his days as a pharmacist and his free time pursuing his passion for fitness - but there was always one 'what if?'. Instead of pushing it aside, he decided to pursue a dream of becoming a model and actor and reached out to me to create a modeling portfolio. During our planning meeting, we talked through the different aspects of modeling he wanted to focus on and decided on four personal branding sessions: swimwear and fitness on location, a combined Calvin Klein and GQ model-inspired session in the studio, and finally, an outdoor urban session to round out the portfolio.