Nightingale Rooftop Restaurant
Perched high a’top Holly Springs, Nightingale Rooftop Restaurant & Bar is quickly becoming the Triangle's go-to place for exquisite cocktails, small plates, live music, and a unique atmosphere perfect for date nights or dinner out with your girlfriends. The concept is led by Executive Chef Christy Griffith, General Manager Matt Griffith of Pimiento Tea Room, and Chris Harol, co-founder of The Block on Main.
Session | Beginning Branding
The to-do list for business owners opening a new location is about a mile long. There are so many final touches to complete, and of course, a million tweaks that will be made over the next few months. A Beginning Branding Session is a perfect opportunity to capture a variety of general images of the space, clients, and products. For Nightingale, our goal was to capture images showcasing the ambiance of the dining room, as well as a few of their signature cocktails and dishes. A few months after opening, I love to revisit businesses for a secondary Branding Session where we can focus on more key elements of the customer experience and what elements of the products or services they offer that their clients love and want to share more about. Each time we partner for a new session, we are able to hone in more and more on what images resonate with their audience and where gaps exist with a need for specific images.
Session | Fall Menu
As the seasons change, so does the menu, and the need for more images for marketing. Nightingale's fall menu introduced fresh new flavors and dishes like Smoked Chicken Risotto with butternut squash and fried sage, as well as Braised Brisket with cranberry BBQ sauce and pumpkin bread pudding. Can you say delish?! The aim of this session together was to not only capture the new dishes but also emphasize the restaurant's Southern-inspired plate dining experience and showcase that food is always better when shared amongst friends and, of course, with a craft cocktail!
Session | Event Venue Launch
When you visit a restaurant, the experience you seek is more than just the delicious food. It's all about the atmosphere, service, ambiance, and, of course, who you share a meal with. Nightingale's passion for creating a memorable experience for their customers led them to the opening of The Emerald Room right off the main dining room. The small event space invites its clients to spend time with their loved ones, enjoying the incredible food and signature cocktails Nightingale is known for all in an intimate and private setting. This branding session was focused on capturing the private dining setup that guests can expect when booking The Emerald Room, as well as capturing the open house event, which launched the space to the community.
But wait...there is more!
A combination of the right messaging and powerful brand imagery can elevate your business forward and get you seen by your ideal clients.
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